Superman Unchained #1 with major star power and multiple covers ran roughshod over the market selling over a quarter of a million books. How much of that is driven by super-rare variants is hard to know. And with many more super-variant covers expected for this book, I suppose this will continue. It is nice to see Superman leading the pack. But I know that right now he is in a movie where he kills, a comic based on a video game where he kills, and a current mainstream comic where (while controlled) he kills.
Someone somewhere needs to do something about this trend in his character.
On to sales.
The super-family books recently had some creative changes with Michael Alan Nelson taking over writing on Supergirl. At first I was a bit concerned about that change, but his first two issues have been very strong with an apparent understanding of the core of her character.
DC did a decent job with publicity with interviews with Nelson all over the internet.
Unfortunately, sales continue to slide.
Supergirl #21 sold only 25,856 units, down 6% from last issue. I'm not panicking quite yet but this is a disturbing trend. September's 'month off' for the title will only be another jumping off point ... despite the fact that Action Comics 23.1 Cyborg Superman is written by Michael Alan Nelson and is Supergirl 23.1 in my mind.
Fans of the book should start talking it up!
Things are necessarily rosy over on Superboy either.
Justin Jordan seemed to do a bit of an about face on the book, acknowledging the angsty parts of the early adventures and making it a more humorous adventure buddy book. As with Supergirl, I have very much enjoyed these last couple of issues.
I don't have prior sales in front of me but Superboy #21 sold just north of 20K units. I think of 20K as a sort of yellow alert on sales. 15K is my red alert when I start looking for the 'Final Issue' tagline.
Time for some publicity and word of mouth?
Okay, enough gloom and doom.
I have loved the anthology Adventures of Superman book, feeling they are perfect short stories capturing a more classic Superman feel. Some of the stories have been absolutely stellar.
Is there a market for a red-trunked, noble, heroic Classic Superman?
Adventures of Superman #2 sold 22,407 print units. Who knows what it is selling digitally?
But this is a great book selling strongly! Fantastic.
Despite that nugget of good news, overall I felt pretty depressed after reviewing these numbers. Is there a silver lining I am missing?