I have been relatively intrigued in the branding of DC heroes to the general public since the New 52 was unveiled 2 years ago. While some characters are basically wearing the same costume with a few tweaks, others look quite different. Let's face it, the subtle changes to Batman, Batgirl, and Wonder Woman's respective costumes probably aren't obvious to the average person.
And yet, when I see Superman or Supergirl merchandise outside of comic stores, they are still wearing the more classic togs.
So imagine my surprise when one of the supergirls at home gave me this sheet of temporary tattoos she got at an 'end of year' school party. These are the New 52 versions of all these characters ... and in an item marketed at kids to boot!
These were produced by Savvi and here is a link to their home page: http://www.savvistuff.com/
While there are a couple of Superman and Batman products by the company, I couldn't find this DC universe sheet anywhere. Too bad! I wanted to see that else is being offered!
Here is a close up of the Supergirl tattoo. It is a very nice heroic pose, poised for action. But the expression is great. And, surprisingly, the costume looks pretty good here.
I like that Wonder Woman and Batgirl get solid representation here as well. Heck, Batgirl's tattoo is bigger than Batman's!!
Bottom line, I like seeing Supergirl marketed to kids in any way. I like that DC in some way is trying to streamline things from a comics and merchandising viewpoint.