The DC Universe is going to dramatically change ... again ... in 4 months. We'll get new takes on characters, story will trump, continuity, and a whole swath of new books will hit the stands. That also means many books will be canceled, including Supergirl.
And with that as a backdrop, it is very interesting to look at sales for last month, January 2015. As usual, I advise everyone to head to ICv2 for coverage. Here is the link: http://icv2.com/articles/news/view/30825/top-300-comics-actual-january-2015
Now if you are here, you know my biases towards Supergirl. But this is fascinating ...
Supergirl #38 came out last month, the third issue in the Perkins/Johnson/Lupacchino 'Crucible' run on the book. For the most part, it seems as if the new direction has been well received. DC even pumped up the book in the back pages of all issues a couple of months ago. And
Now Star Wars and it's umpteen variants ruled the roost last month, selling nearly one million issues. And Squirrel Girl sold 41K.
Supergirl #38 sold 22,677, down a shocking 14% from last issue. After 4 issues of holding greater than 26K, I wonder exactly what happened that made sales plummet. Could different titles have lured readers away?
Maybe that drop made DC think the time was right to pull the plug?
But look a bit closer. Right below her is Gotham Academy and Catwoman, selling less but spared the cancellation axe.
And then even farther down the sales chart, we see more books selling less, sometimes significantly less, which also survived DC's cuts. Gotham By Midnight, Justice League Dark (reborn as Dark Universe), Green Arrow, Red Hood and the Outlaws (reborn as Red Hood/Arsenal), Justice League 3000 (reborn as Justice League 3001), and Constantine (reborn as Constantine:Hellblazer).
All told that, that is eight titles which are selling less but DC thought enough of to keep around.
I am not commenting on the quality of those books. I am not condemning them. What I am trying to wrap my head around is why these books were looked at differently by DC. Does DC think that JL3001 is going to do better?
I keep hoping that some greater discussion about the decisions will come out somehow. What about Supergirl made DC decide to cancel? And, while I feel it is true, the fact that a new Supergirl TV show is coming out isn't a good reason ... at least for me.