Thursday, April 12, 2012
Sales Review: March 2012
Comics finally took a down turn in sales in March overall and DC saw Marvel slip back into the top 10 after a giddy two months of the New 52 equaling the top 10. As always, my sales numbers come from ICv2, a great site for comics news and market analysis. Here is the link to March's numbers:http://www.icv2.com/articles/news/22625.html
The mega-event of Avengers vs. XMen shook up the top spots but it was great to see Action Comics and Superman stay in the top 10, especially given the mini-shake-up with the creative direction on the Superman title.
And while the top titles all stuck around the top, I do wonder if the bottom of the 52 has simply bottomed out.
As for Supergirl, I think the title has basically found it's level in the 50's in rank and around 30K+ in sales.
Supergirl #7, the conclusion of the first arc sold 33,337, down a slim 4% from the prior month's sales. I think the book has been on the rise since the somewhat slow first couple of issues. And this issue, in particular, helped define the character of Kara moving forward. Hopefully those of us here have decided to stay here.
I do wonder if the four year plan to reveal all the aspects of Supergirl's origins may be too slow of a boil for the casual fan. Will people be willing to jump on board in the middle of a mystery?
Lastly, while Mahmud Asrar's art has been simply spectacular, it will be interesting to see if next month's George Perez issue will lead to a bump in sales.
Still, the title remains very healthy in sales.
As for the bottom of the DCnU, my original underdog title to promote, Sterling Gates' Hawk and Dove, has already been cancelled.
So let's look at Legion Lost, which may not be on long for this Earth.
Legion Lost #7 was Tom DeFalco's first issue as writer and the issue had a different feel to it. There was no narrator the way there was with Fabien Nicieza. A new Earth sidekick joined the team. There was a sort of PSA 'don't text and drive' storyline, and the Hypertaxis storyline was pushed a bit into the background.
But the title is suffering a bit, selling only 16,393. It doesn't look like the comic market can sustain 2 Legion books (even the main title is selling in the low 20K's). If this title does get cancelled, DC better give Pete Woods a new title right away. His stuff has been so slick here.