I have stayed away from discussing the Superman movie, Man of Steel, on this site. With snippets and rumors and it being months away, it seemed like one step too far from the focus of this site.
But the marketing of this movie intrigues me as it shows that all facets of Warner Brothers don't seem to know what to do with Superman.
Our first glimpse of this movie was a nondescript trailer which looked like it was for The Perfect Storm 2. A wheat field, a fishing boat, a dramatic monologue, and a streak of smoke in the sky. How is that supposed to excite me for a Superman movie.
Now we see the first teaser poster for the movie, Superman in handcuffs, flanked by the army, doing the perp walk.
Is this really the first image Warner Brothers wants to represent the movie. Not a dramatic pose. Not an iconic pose. Not a heroic pose.
Superman in handcuffs surrounded by the army.
I suppose I shouldn't be surprised. After all, over the last decade in comics, it has become omnipresent, Superman feared and attacked by the military. It shows how cynical and distrustful we have become that even our fictional heroes can't be embraced as heroes.
Now who knows how this plays out in the movie. I assume Superman is going willingly. Maybe he introduces himself to the world this way, being brought before some 'leaders' and telling them he is here to help. And maybe part of the movie is that in the end Superman wins over even these cynical leaders whose first thought is to imprison him. If that is true, hurray!
But I fear we are in for a 'dark' version of Superman. If Warner Brothers felt this was an appropriate opening poster, they must like the message it sends.
I'll remain hopeful. I'll see the movie. And I'll review it here.