Saturday, January 15, 2011
Sales Review: December 2010
Sales for December were recently posted over on ICv2 and it was an interesting month. Comic sales were down from last year while trades were up a significant 26.7% from the year before. As always, the gloom and doom of floppies continues to haunt the industry.
It was an overall great month for DC with the company taking the top 7 titles and 8 of the top 10. But it is somewhat hard for me to analyze what it all means when the top title (David Finch's Dark Knight) only sold just shy of 90K.
As always, the articles and sales numbers are worth perusing. Here is the link to the top 300 titles: http://www.icv2.com/articles/news/19109.html Other links there will take you to all of ICv2's sales coverage. I applaud them for their work.
While the DC numbers where encouraging in total, the Supergirl numbers continue to slowly erode. Supergirl #59 sold 22,606. This is down significantly from the 25K+ that Supergirl #58 sold. I wonder if that issue's numbers were elevated by the 1:10 variant cover by Amanda Conner.
A better comparison might be made to Supergirl #57 which sold 23,842. Basically we are down about 5%. That can't be good. How sad that Sterling Gates and Jamal Igle's run is not only over ... but that sales didn't match how great it was.
Looking at the titles surrounding Supergirl, I am surprised to see Legacies languishing even lower.
But with the creative team shake-up and the complete lack of publicity support by DC, who knows where sales for number 60 will be. Would anyone be surprised if Supergirl sold dramatically lower next month?
As usual, I'll comment on titles I collect which are lower sellers as well. I have to say that I have been sort of underwhelmed by R.E.B.E.L.S. lately. It seems to be straying from what it was doing earlier in the title.
Sales are slowly creeping lower here as well. R.E.B.E.L.S. has always sold greater than 11K. This month it slipped below that mark. I worry that some of the core readers are leaving this title as it morphs into a GL adjunct book and moves away from the original team concept.
Even more disheartening is the sales on Doom Patrol. Doom Patrol #17 sold 9,564. That is pretty dismal for a book which I think fills a nice niche of 'offbeat' super-heroics and has been of a pretty high quality.
I am going to try to remain positive about the Supergirl title ...