Tuesday, February 18, 2014
Sales Review: January 2014
Sales numbers for January 2014 were recently posted and the news for DC Comics continues to be concerning. As usual, I will refer you to ICv2 for the whole story:http://www.icv2.com/articles/news/27835.html
DC's market share continues to shrink while Marvel continues to hold a dominant percentage. I am starting to wonder if next year at this time, Image will be the #2 comic company. One thing that I have to tip my hat to Marvel about is the way the conglomerate it is one with uses its power to advertise.
Marvel is owned by Disney, as is ESPN. Driving into work, listening to ESPN radio, there was commercial for ... Marvel Comics ... which name checked not only Guardians of the Galaxy and All-New Xmen, but also the story 'The Trial of Jean Grey'. Incredible.
Supergirl #27 came out in January, the second part of the Tony Bedard Lobo story and the last issue before the Red Lantern arc.
This was a good issue with Shay Veritas' origin partially revealed, the re-introduction of Blaze to the New 52, and a Supergirl struggling to hold it together. Yildiray Cinar's art was great.
Unfortunately, the new team and promise of a new direction hasn't budged sales. The book dipped below the 22K mark, down 3% in sales.
It looks like sales on many DC titles is slowly eroding. I will be very interested to see if the Red Lantern issue brings people in. And I wonder if a bump in sales will make DC think that people want an angrier Kara.
More surprising to me, to be honest, was the sales numbers of Action Comics.
Greg Pak and Aaron Kuder are just crushing it on this book right now. The stories are universally lauded by critics. It feels like the perfect amalgam of Superman ages. Visually it is stunning.
I thought for sure this book would be in the upper echelon of sales. That buyers would notice.
Instead, the book is selling just over 36K, about half of what I thought.
Maybe word hasn't spread yet??