Thursday, July 19, 2012
Sales Review: June 2012
The comic world continues to flourish a bit as sales in June were up once again. Buoyed by Before Watchmen and the continuing Avengers vs. XMen mini-series, there was another month of properity. As always, ICv2 is the place to get the best breakdown. Well worth perusing. Here is the link:
As for Supergirl, the title remains healthy, selling solidly and stable in its position.
Supergirl #10, the conclusion of the three part Silver Banshee story arc sold 33,309 and the title slotted in as the 67th best selling title. This is just around where the book has settled into (although this was down from last month's 35129 units sold). Again, the company it keeps (JLDark, Fraction's Iron Man) is solid as well.
Will 'Zero Month' lure in new readers? Will DC promote the 'Who shot Zor-El?' angle.
I usually comment here about a low-selling underdog who I want to promote.
This month I thought I would talk about the Superman title.
Now I understand that the bloom is off the rose a bit with the DCnU. Even darling title Aquaman has plummeted a bit.
But I can't help but notice that the Superman title has bled off about 30K in sales. And I think it is all about the uncertainty and constraints on this book. Three creative teams in a year. Unable to freely tell stories because the past (by Morrison in Action) isn't written yet. How can this book be marketed as worth reading when it is a revolving door for creators who are handcuffed to Action's continuity.
Superman deserves better ... and better sales.