I begrudgingly admit that the Supergirl movie is a weak point in my Supergirl knowledge base. I haven't seen the movie in decades. And despite near yearly proclamations that I am going to buy the movie online, I have yet to do so. Feel free to hurl rotten vegetables this way! They are deserved.
The official movie poster is seen above, a nice iconic view of a flying Supergirl wheeling around the Statue of Liberty. It is evocative of the Donner Superman movies but unique enough to not be a knock off. But is a nice heroic pose.
I apologize for the size of the pics as that was wall that was provided from the story. Some of these are interesting and clearly needed to be rejected. But others are worthy of consideration. But it seems that the studio initially had a hard time figuring out how to sell the movie. Is it action? Romance? Or both?
This batch seems to play up the romance aspect of the movie.
The first one seems to show a bit of a coy sultry Supergirl with the tag line (I think, as I squint) 'On July 12th, a beautiful woman reveals her greatest secret'. Not exactly inspiring. And is she undressing?
I can't make out the next posters tag lines, but the images of a young girl lifting up a man, or flying with a man play up the fact that she is the strong one here. There is also a playful feel here more like this was a John Hughes movie. But she isn't in uniform and there isn't much heroism here. I think these feel more like a teen comedy than a super-hero movie.
These versions give off the feeling like maybe this is a more serious romance movie. Sure the first one has Supergirl flying (carrying love interest Ethan again) to bring in the superhero stuff but the painted faces in the background with the touching and the deep soulful look more like a tacky romance novel.
The other has the tagline 'the most incredible girl you'll ever meet. But this picture of Helen Slater in a field accepting a rose has nothing 'Supergirl' about it.
These ones are a bit better for the film.
The first one has the classic 'hands on hips' iconic super-hero pose. And the font for the title is finally something eye-catching. That said, it is a bit static and maybe not engaging enough.
The sunset profile poster is actually a beautiful poster. The silhouette captures the costume and cape wonderfully. But this was probably the first time the mainstream population would learn about Supergirl. So I don't think this one would work because you don't see the actual costume and S-shield.
Of all these posters, the first one in the above picture is actually my favorite. Great action shot. Costume visible. Nice tag line ('Her legend is just beginning'). And there is something majestic and grand about how she is smaller, high up in the clouds. My guess is the image was considered too small and didn't sell the character well enough.
The second one again suffers from the more static feel of the simple pose. The bare legs under the smaller photos seem off. I do like the text ("Adventure runs in her family').
This first one is also very good. This also has a great action pose, iconic flying position in the clouds. It showcases the character and the costume. And the text is nice ('She has travelled 20 million light years to save her home and her adventure is just beginning'). I would have been happy with this one as well.
The second one suffers from being to gimmicky. Supergirl holding up the title just looks awkward. And the tagline ('Get your summer off to a flying start') is also pretty lame.
The last two add wrinkles to the 'hand on hips' pose which the publicity guys seem enamored of.
Adding some shadowing and putting her on a beach doesn't seem to add much in the first one. Why is she partially in the dark? Where is the light source? And the text ('From out of another galaxy and into your heart') is a bit cheesy.
The second one shrinks the image of Supergirl a bit and adds the light streak lines. It give some dynamics to the poster making it feel less like a pose. Unfortunately, I can't make out any of the paragraph of text above her. That seems like too much space devoted to text. Why not tighten that up and make Supergirl bigger.
Anyways, I will make my usual proclamation that this is the year that I will see the movie again ... finally. And these posters show just how difficult a time the producers must have been having in how to sell the movie.