Back in April, Warner Brothers announced the DC SuperHero Girls Initiative, a multimedia platform introducing a bunch of DC female characters to a bigger audience. I loved the idea.
As a father of three girls and a self-proclaimed Brony, who has watched MLP and 'Equestria Girls', I thought this was a perfect platform to build an audience. We saw the initial characters but I am sure the entire DC catalog is probably available. And Supergirl was wearing Chuck Taylors. So it was all win back then.
It is a pretty simple site right now. There is the group shot above. Then you can click a link to see the individual page for each of the characters. These pages include a simple description of the character and then three adjectives that define them.
Supergirl is the 'new girl' at the school and is described as new to the planet. I like the idea that she is learning the ropes at the school. And the description that she's 'powerfully persistent' is great. It might be a way to say she is fierce in pursuing her heroic goals without getting too scary. Maybe this 'school' is the Midvale Orphanage equivalent, the place Superman takes her to become accustomed to the planet.
The adjectives are also interesting. Sweet makes sense and is in line with classic Supergirl.
Awkward seems to be something newer for the character. We have heard Melissa Benoist describe the character as 'adorkable'. And being new to the planet means the writers can play up the 'stranger in a strange land' aspect of the character, a way to make her awkward here on Earth. We'll have to see how this plays up.
Given the last adjective is fun-loving makes me think she'll be outgoing in personality. This won't be a withdrawn awkward.
I'll be watching for more stuff from this site and initiative. But so far, so good.