I have been eagerly waiting for the sales figures for February to come out. This was something of a big month for the Supergirl character and so I was very interested to see if there was a blip in sales.
I am pretty fascinated by the results we saw here. Overall, ICv2 says that sales were down in February. And the graphic novel sales might be a peek in to the future of the comic world as 10 of the top 11 trades were by independent companies. Only one Marvel or DC cracked the top 10.
Onto the sales.
Supergirl #28 was released in February and was the beginning of the Red Lantern Supergirl story.
This storyline got a tremendous amount of publicity. For many Supergirl fans it was considered one more insane maneuver to bring Supergirl lower. It showed just how dark the New 52 was. And it made Supergirl even more unlikable. Writer Tony Bedard has said that this is a transformative storyline, bringing Supergirl out of the angst and isolation and closer to the heroic light.
Well, people must have found this storyline appealing. Supergirl #28 jumped 14 slots in sales. And it sold 23,567, up 7%. A rise in sales!
Is this a double edged sword? Will DC think that an increase in sales means people want a brutal, angry, insane Supergirl? Will better sales prolong the Red Lantern period? Or will DC let Bedard do what he intends, making her a hero again. Will they trust that Supergirl's fans will stick around ... or come back ... when the ship is righted?
In the past, DC has been more interested in the short money.
I did want to comment that the Lois Lane special did quite well also. If you look above, you'll see it sold over 21K copies, not bad for a one-shot that cost $5. Will this entice DC to do more with Lois?? I hope so.
The opening salvo of the Red Daughter story was in the Green Lantern/Red Lantern flip book which I enjoyed. I thought Supergirl was treated with some respect in this issue and the art by Philip Tan and Alessandro Vitti was beautiful.
I can't comment on past sales, but that book sold a very respectable 49K.
At the very least, I have to say this Red Daughter storyline has grabbed the things I want Supergirl to get: headlines, publicity, and sales.