Monday, November 19, 2012
Sales Review: October 2012
The zero month phenomenon helped bolster sales for DC in September 2012, the one year mark for the new 52. When the sales for Supergirl #0 came out with a nice little bump, I thought for sure the book would have grabbed a couple of new readers. The zero issue was a true origin and helped establish who this Kara is.
Well, the sales figures for October are out. As always, I turn to ICv2 for my sales information. Here is a link to their top 300 sales chart: http://www.icv2.com/articles/news/24377.html
The ending of Avengers Vs Xmen (and all its various title shoot offs) as well as the first issue of Uncanny Avengers shot Marvel to the top spots. And comic sales, in general, were healthy.
Supergirl #13 was the first solo issue for writer Mike Johnson and had a guest artist in Sami Basri. It very organically grew out of the origin issue. It seemed the perfect issue to continue the jumping on point that was Supergirl #0.
Alas, the sales seemed to revert to the pre-zero trend. Supergirl #12 sold just over 30K. Supergirl #13 sold just under 30K. It slipped 9 slots down from Supergirl #12 (and a dramatic 31 slots from the zero issue).
I don't think sales are stable on the book. I kept hoping that sales would stay above 30K. I mean, it is being outsold by Dan Didio's Judas Iscariot book. Really??
I like to take a look at some lower selling title that I read in hopes of promoting it while chewing off my nails awaiting the cancellation notice. This time I thought I would take a look at two.
Smallvillehas been an unexpected treat for me and I was glad to see that the print version is selling relatively well, breaking 19K. Since this is a digital first book, I think this must be looked upon as a big success for DC. I keep hoping to hear that the book has been 'picked up' for a Season 12.
Alas, 5 spots below is Legion of Super-Heroes, languishing a bit at 18,487. It was recently announced that Keith Giffen will join Paul Levitz on the book. That has the feel of a last ditch effort to bring publicity to the book, a sort of 'let's put the band back together for a farewell tour' idea. I just don't know why Legion can't sell!