Thursday, November 10, 2011
Sales Review: October 2011
When DC announced the 'relaunch' of their universe, I was worried. In a struggling comic market, could a fanbase survive yet another reboot? Did we need another Superman origin? A 'pissed off' Supergirl? A handful of war comics?
Was this going to be a jumping on point? Or a jumping off point?
Well, if sales through the first 2 months of the DCnU are any indication, it is clearly a jumping on point. Here are the October sales, month 2 of the DCnU, as reported by ICv2:http://www.icv2.com/articles/news/21453.html
Now I know that 2 months of incredible sales don't mean much long term. And I doubt that the mainstream publicity blitz is going to last forever. But certainly, as a comic fan, I am glad to see so many books being 'sold' (whatever that means ... I understand these are books sent to stores, not necessarily bought; I know these books could be returned, and I have no idea about download numbers). If business is better, for whatever reason, I'm happy.
Supergirl #2 remained solid in sales, ranked #33 overall and selling 55,249 units. Amazingly, that is up from sales for #1 (first printing). Sales went up! I'm glad this new version seems to have captured the attention of readers.
For me, it is incredible that Supergirl is basically selling as well as New Avengers and something like X-Men Regenesis. And second printings of Supergirl #1 sold just north of 14,000.
As for my sleeper comic, Hawk and Dove #2 slipped in sales, dropping about 15% in sales. I'm not necessarily surprised by some sort of drop-off. I know I sampled a bunch of the DCnU #1's without going back for the second issue.
Three months ago, a comic selling 32K was considered a solid seller and extremely healthy. I don't think that has changed in the glaring light of increased sales. Hopefully those who stuck around for the next issue are in for the long term. I am glad this comic, a great mix of crazy action and a growing mythology, is doing well and I hope the sales hold solid.
These numbers are almost mind-boggling. I think I have to call the DCnU a huge success and say congratulations to Dan Didio, Jim Lee, and the rest of the upper echelon of the DC offices. I hope this surge in sales continues.