Sales Review: July 2010

Comic sales for the month of July have been posted over at ICv2 and it sounds like it was a down month for comics in general. Here is a link of the list: http://www.icv2.com/articles/news/18166.html

As I have said before, I wonder how the breakdown of $3.99 comics versus $2.99 comics figures into individual title's sales. With extra dollars going to the more expensive books, the fringe titles might suffer. Let's face it, if you have $12 bucks, you can get 4 $3 books or 3 $4 books.

And, as always, I wonder and worry about the direction of Supergirl sales. Supergirl #54 sold 26,941 issues. This is the lowest number of sales I have seen on the title since I started following things closely.

It is unfortunate because it is happening in one of the stronger story arcs in the book. Finally we have a Supergirl title focusing on Supergirl stories. And it is such a great story with Supergirl reeling a bit from New Krypton.

In some ways I think it almost ironic. Maybe the title is reeling a bit from New Krypton. Sales on those titles seemed to peter out a bit in the end. Maybe this is some backlash to that. Hopefully sales stabilize and the powers that be are happy.

But even other titles with stable sales seem to be affected. Lower titles like Doom Patrol and R.E.B.E.L.S. are also bleeding a bit.

While still hovering over 11,000 in sales, R.E.B.E.L.S. is now showing some erosion in sales. That said, recently R.E.B.E.L.S. was given a clean bill of health with the powers that be saying the title 'is not going any where'. Hopefully, Supergirl gets the same invulnerability.