I always find these sales reviews interesting. The swings at the top of the heap, the power of the mega-event, the overall dominance of Marvel, the comparison of trade sales and floppy sales of the same title ... it's all fascinating.
But I always scrutinize the Supergirl sales as well as all the Super-titles. Supergirl #48 was a very good issue, the first issue in some time that had some distance from the New Krypton arc, and felt like a breath of fresh air.
Unfortunately, sales continued to slowly drop as monthly comics seem to be finding their own level. Supergirl #48 sold 28,178 down 3% from last month's 29,159. Of note, the main Superman titles are only selling a bit more with their sales in the low 30Ks.
I think a lot of things are involved in this. For one, I wonder if the 'Year Without Superman' is starting to feel a little stale. I know I am looking forward to the super-universe being reset without the 100,000 other Kryptonians being around. I also know that won't happen until next summer after War of the Supermen.
But I also think Blackest Night crossovers might be moving dollars from monthly titles to mini-series. And I also think that the increase of some titles to a $3.99 is forcing buyers into tough choices. Remember $12 only buys 3 titles now instead of 4. Supergirl is not the only title effected by these other issues.
I think the title continues to get significant publicity and praise. I hope that things like the upcoming Supergirl #50 and next summer's Super-heavy mega-event will bring readers to the title and keep them here.
That effect of the mega-event and crossover power was apparent in the sales of R.E.B.E.L.S. #11. The comic has the Blackest Night trade dress. It is the continuation of the powerful R.E.B.E.L.S. #10, the issue linked to an indigo ring toy last month. Remember, R.E.B.E.L.S. sales were around 12K before this crossover.
R.E.B.E.L.S. #11 sold well, coming in with 31,489 units sold. While sales were down 40% from the ring promotion issue, this is still significant retention of new readers. How much of that is due to the Blackest Night banner? I guess we'll find out next month.
I don't have as much of a handle on trade sales in terms of what are 'good sales.'
The trade treatment of Supergirl: Cosmic Adventures in the Eighth Grade sold 1747 trades. Sure it ranked 35 but there is a whole morass of trades selling around 2000 and it is right in the mix. It also is the highest ranked 'all ages' trade by a wide margin.