Thursday, November 13, 2014
Sales Review: October 2014
Sales numbers for October have been released over on ICv2 and, as usual, there are some interesting things to notice. Here is the link to the sales chart, definitely worth reviewing in total: http://www.icv2.com/articles/news/30159.html
This was the last hurrah of Doomed in the super-titles and that may have effected the sales. But these were Doomed tie-ins in trade dress only. Maybe tangentially we hit upon that crossover but otherwise these 'aftermath' issues weren't crucial.
Supergirl #35 was not only a Doomed Aftermath issue but was also the last issue of Tony Bedard's run on the title. After two plus years of wandering, wallowing in anger, and essentially being lost, Bedard redeemed the character, putting her back on Earth and making her heroic.
In this last issue, we see Supergirl embrace her new attitude, reject 'the bad boy', and find a little romance. It was a better epilogue to Bedard's run than it was an aftermath of Doomed.
So how did it sell?
The issue sold 26,371 units, another solid month for the book. Supergirl #35 sold 26,510, essentially the same amount.
Now pre-Doomed, the book was drifting into the 22K range in sales, making me a little nervous about cancellation.
And let us not forget, next issue is a bold new direction by K. Perkins and Mike Johnson. Will sales go up? Stay steady? Go down? Certainly, DC has done the publicity to pump this up.
Thanks again Tony Bedard!
Given the upcoming bold new direction of Supergirl, I thought I would look at a real bold new direction.
Batgirl #35 came out last month, the upheaval and soft reboot of the Barbara Gordon character by Cam Stewart, Brandon Fletcher, and Babs Tarr.
Now this book got a major push by DC and the publicity went viral. The change in costume was a nice way to mark this as a new direction as well. And just that seemed to set the net on fire. We had comic artists drawing Batgirl in this new outfit. Cosplayers were posting pictures. People were asking where they could buy yellow Doc Martens.
Seriously, never before had I seen a creative shift like this be so universally embraced and explode across fandom. And this was a team replacing Gail Simone! And sort of de-aging Barbara a bit, putting her back in school, and luring in new readers. I thought for sure this would sell 100K.
It didn't hit that mark. But it sold just under 63K! Amazing.
I do wonder if DC saw the buzz of Batgirl and pushed the Supergirl direction through faster.
I can only imagine how happy I would be if Supergirl sold 62K. But even the 'Hogwarts in Space' tagline didn't grab the buzz this new Batgirl direction did.