When DC announced the 'Channel 52' pages to appear at the end of their books, I thought it was a decent idea. Sure, I still miss old-fashioned letters pages but this seemed to be a new-tech version of the old 'Daily Planet' pages. While I peruse lots and lots of comic web sites, maybe something from these pages would push me to try a new book.
Because that's what this is right? Built in advertising writ as content. A comic version of product placement. It even comes in a nice slick package. Freddie Williams II is one of my favorite artists. The 'anchors' are fun characters. Bethany Snow was a Brother Blood disciple in the old DCU. Add Ambush Bug, Calendar Man, and Vartox and you have a cast that is charismatic.
The truth is it hasn't worked for me as much as I hoped. The 'news items' are pretty vague and don't tell me enough about books to make me think about sampling.
And then there was this week's version ...
Now remember, this is supposed to be publicity for books. This is supposed to sell the characters, maybe giving a bullet point about who/what they are to try to entice new readers. Look at how poor Supergirl is portrayed.
This is how DC wants to market her ...
Supergirl is described as a 'hostile young lady'. Hostile. And a 'lady'. She is 'opposed to Superman's mission', opposed to, in shorthand, truth, justice, and the American way. It is even hinted she might be leading a Kryptonian invasion.
Her picture has her scowling, fist clenched, holding rubble.
Contrast it to Superboy, the living weapon, the bank robber, the one who wanted to shun Superman early on in his own book, is portrayed in an iconically heroic pose. There is literally a spotlight on him. He has his hands on his hips. They question his loyalties as well, but not as in-depth.
|Hostile young lady opposed to Superman's mission|
But remember, this is supposed to be how they are marketing Supergirl for new readers. I am more concerned that that is how DC imagines her. That is how they want to sell her. And it isn't going to work. It hasn't in the past.
And it also ignores fighting the World Killer's, saving New York City, fighting the Black Banshee, and all the other good things she has done.
All of these things make me depressed.
|"Strike a heroic pose Kon!"|
I am not begruding Superboy being shown in a positive light. In fact I applaud it. I look forward to him being more of a hero.
But why market Supergirl with that failed strategy?