Friday, December 10, 2010
Sales Review: November 2010
Comic sales in general took another beating in November with sales being down 10% from the same time period last year. The top comic did not break the 100K mark in sales. Sales went down for 20 out of the top 25 comics in sales. That is rough. This news from ICv2: http://www.icv2.com/articles/news/18920.html
Here is the link to the top 300 titles in sales: http://www.icv2.com/articles/news/18918.html
In the first of interesting wrinkles, DC basically was in a dead heat with Marvel for overall sales for the month ( http://www.icv2.com/articles/news/18913.html ).
As always, my compliments to ICv2 for breaking all this stuff down.
Perhaps the most interesting wrinkle was sales on Supergirl #58. In this absolutely dismal month, Supergirl sales went up 6 % from 23,842 in sales in October to 25,412 in November.
I can't explain it. Could it be that some readers who left the title missed it enough to come back? Readers who left a while ago decided to come back to see the resolution of the Cat Grant story? Amy Reeder's angelic cover mesmerized people into giving the book a shot? Casual fans have heard about the quality of the book for so long they decided to give it a shot? People who are interested in Nick Spencer's story decided to pick up the book early to get an understanding of the character? All of the above?
I can't explain it and to be honest I don't care. I am glad sales rebounded a little. And I am glad that Gates/Igle will leave on a high note. This was like an early Christmas gift.
I am wondering if the 25K mark is the sort of water level for the young female hero book. Batgirl, Supergirl, and even Spider-Girl all were hovering there.
And the underdogs? Well sales on R.E.B.E.L.S. and Doom Patrol mirrored the state of comics.
Both R.E.B.E.L.S. #22 and Doom Patrol #16 bled a bit, losing 1K in sales, about 10%. That can't be good.
But let's not dwell on the negative. Let's accentuate the positive! Supergirl sales went up 6%!